Shape Society

Shape Society is a boutique Pilates studio built around community, wellness, and brand-driven experience. As the business expanded beyond its physical location, the goal was to create a cohesive ecosystem that supported both in-studio clients and an emerging e-commerce brand.

Our work focused on aligning brand identity, digital experience, and operational flow to support growth across physical and online channels—without losing the intimate, premium feel that defines the studio.

The Initial Concepts

• Build a brand that feels elevated, calm, and community-centric
• Support both class bookings and e-commerce without friction
• Create a scalable foundation for future locations and product launches